Finding Keywords and SEO

Planning Your Attack

Before you dive head first into your SEO, the most important thing to do is spend time carefully planning your approach. I made some pretty bad mistakes early on in my affiliate marketing career, by being overzealous and wanting to get my first sites up so badly, that I neglected to work out a proper plan of attack.

The first thing that you need to do when planning your attack is to work out what keywords your websites pages are going to target.
Now I assume that most people reading this report know that, and I am not going to spend time on the basics here, however the kind of keywords you pick can make or break your success, so it’s important to get this part right, and I go about this in a different manner than most people.

My Keyword Formula


I have a very simple but highly effective method for choosing my keywords, which is to only target BUYER keywords.
A ‘Buyer Keyword’ (and I am referring to single words and phrases when I say that) is typed into Google by someone who has already done some research and has a fair idea of what they are looking for.

For example,

If a person was shopping online for a solution for their arthritis, they may start their search in
Google with a keyword phrase like: “Cure Arthritis”. Once they find some websites that provide advice on the potential arthritis cures, the searcher may decide to do some more research on Google and now type in “Best Arthritis Cure”.


Often what happens when someone does an initial search is that they will have found sites recommending products for arthritis relief, and now they want to know , out of all these products, which one is the best. After searching on “Best Arthritis Cure” they may now have narrowed down their choices to a few products.

Also the searcher may well have seen an add on T.V. or radio, or a friend told them about a product that cures Arthritis.


So now the searcher goes back to Google and types in keyword phrases like: ‘Product XYZ Review’ OR ‘Buy product XYZ’, or simply ‘Product Name’. At this stage our searcher is almost ready to pull out their credit card and buy the product. However they are just looking for one more website to reassure them that they are on
the right track.

Whose website do you think they should be finding at this stage in their search? That’s right...YOURS!!!!

If the traffic to your web pages consists of this kind of traffic, then the conversions to sales goes through the roof. In fact the search volume per keyword can be much lower than other keywords and still bring in greatsales.


So make sure you take the time to pick buyer keywords. One other good indication of a good keyword for SEO is to check that there are Adwords Ads targeting that phrase also. If it’s worth paying for, then it’s probably worth getting for free!

Please Don’t Sell Anything!!!


Ok so you might think that the last statement I made above was a kind of odd, but let me explain. If you target buyer keywords like the examples I mentioned, what you need to realize is that the searcher has most likely already been pre-sold on the product.


They have probably read the product sales letter even, and are now looking for some more information that is not on there, and the last thing they want is another sales pitch!! Your job is to explain the benefits of using the products, but coming across in a non-bias way.

Finding Keywords
If you need more ideas for keywords, you should use the free Google keyword tool. This keyword tool really is all you need when you are starting out, and to be honest I use it all the time still, as it gives great keyword stats.


When you are searching for buyer keywords, what you need to do is first start with the root keyword, which I usually do with product names. Let’s look at an example by heading over to Clickbank.com and looking at product name in there, and typing them into the Google Keyword Tool.

Summary
Now you should have identified your buyer keywords and done your competition analysis, and have a good idea if you are going to try and target those keywords or find other ones.

To summarize, if you are using the phrase match and the all in title searches in Google, remember to aim for competing pages of 50,000 and 5000 or less respectively.
Using the more detailed technique, if the top 5 sites have less than 50 back links, and have not done ALL their ‘On Page’ SEO then you this is a good indication of a keyword you could rank for.

If they have 50 links or less and have done all their ‘On Page’ SEO, then this is still ok, as long their page rank is not greater than 4.

If they have greater than 50 links, and have not done their ‘On Page’ SEO then this is ok still too, as long as the Page Rank is ok, and the links are not too high.
You will get a good idea of where to target once you have practiced on a few keywords, and you will then be able to tell really easily what to take on and what to avoid.