Keyword position and keyword density

Do you need to know where to put your Keywords in your article and how often you should put them in, here is a brief outline for you to follow.

Now that you have got your buyer keywords and made a good assessment of the competition, it is time to roll out your own SEO plan.

The first thing you need to do, once you have written all your content for your web pages, is to do your “On Page” SEO, which as I mentioned earlier, is all the critical things that you must have right with your web pages, in order for them to rank high in the search engines.

In this section I will be breaking it down for you, in a very easy to follow manner.
Also if you are not very experienced at building websites, I encourage you to find a free Wordpress template and buy a domain and load that template on to that domain, and go from there.

Writing content using Wordpress is very easy, and there are numerous YouTube videos that will show you howto do all of that.

Meta Tags

In the background of any webpage is the code, that is responsible for creating how the webpage looks and behaves. It is this code that the search engine bots read.
Meta Tags are placed in this code, and it is important to have you keyword phrases in these Meta Tags, for the phrases that you are trying to rank that page in the search engines for.

There are three key areas that you must have you keyword phrase, and they are the ‘Title’,
‘Description’ and ‘Keyword’ tags. Make sure that you do not over do it, but place your exact keyword phrase in these places.
If you are using Wordpress, then this is super easy and they have boxes where type in these fields.
The image below show an screen shot of this. All you do fill in the fields, and make sure you keyword phrase is in each section.

Heading Tags
Another place to make sure that you have your keyword phrase is in your headings. The
main ones to focus on are your H1 and H2 tags.
All you need to do here is make sure your keyword phrase is inside these headings.
Once again Wordpress and HTML editors make this a breeze, because all you have to do is highlight the words that you want to make into a heading and select ‘heading 1’.
Below is a screen shot of the code for you, where the phrase “Arthritis treatment with dietary supplements” would become the heading.

Keyword Density

When you are writing content for your web pages, it is important to make sure that you use your keyword phrase in the body of the content approximately 3-5% of the time and no more.

Bolding Your Keywords

Another thing that I have noticed can have a marginal increase in SEO effect is by
implementing the use of BOLD type for your keyword phrase.
What I will do is bold the keywords phrase early on, in the first paragraph, and also about 3 more times throughout, for a 400 word article.
My assumption is that Google realizes that any words that are in bold in the copy must be pretty important, especially if they are bolded 3 times. Don’t overdo this though, otherwise it will not look natural and it may back fire.

Keyword Phrase in the First 50 Words

The next thing you will want to do is make sure that your keyword phrase is in the first 50 words of text on the page. This not very hard to do, but make sure that you don’t forget to do it!!

Links Leaving the Page

The next step you want to do is make sure that you have a link on the page that is leaving the page and has anchor text that is your keyword phrase.
For example, I could have a link leaving that page going to another page on the same website, but the clickable text for that link is the buyer keyword phrase I am trying to rank the page the actual link is sitting on, not linking to (more on this in the back links section)

Internal Links from Other Pages
You also need to have links from other pages of the same website link to the page you are trying to rank, using the keyword phrase as the anchor text for the link.
In this case, let’s say you are trying to rank this page: www.YOUR-WEBSITE.com/xyz-review.html, for the phrase “XYZ Review”, and there are 10 other pages on that site too.

Then all other internal pages would be linking to the page you are aiming to rank using the buyerkeyword phrase “XYZ Review”.