Do you need to know where to put your Keywords in your article and how often you should put them in, here is a brief outline for you to follow.
Now that you have got your buyer keywords and made a good assessment of the competition, it is time to roll out your own SEO plan.
The first thing you need to do, once you have written all your content for your web pages, is to do your “On Page” SEO, which as I mentioned earlier, is all the critical things that you must have right with your web pages, in order for them to rank high in the search engines.
In this section I will be breaking it down for you, in a very easy to follow manner.
Also if you are not very experienced at building websites, I encourage you to find a free Wordpress template and buy a domain and load that template on to that domain, and go from there.
Writing content using Wordpress is very easy, and there are numerous YouTube videos that will show you howto do all of that.
Meta Tags
In the background of any webpage is the code, that is responsible for creating how the webpage looks and behaves. It is this code that the search engine bots read.
Meta Tags are placed in this code, and it is important to have you keyword phrases in these Meta Tags, for the phrases that you are trying to rank that page in the search engines for.
There are three key areas that you must have you keyword phrase, and they are the ‘Title’,
‘Description’ and ‘Keyword’ tags. Make sure that you do not over do it, but place your exact keyword phrase in these places.
If you are using Wordpress, then this is super easy and they have boxes where type in these fields.
The image below show an screen shot of this. All you do fill in the fields, and make sure you keyword phrase is in each section.
Heading Tags
Another place to make sure that you have your keyword phrase is in your headings. The
main ones to focus on are your H1 and H2 tags.
All you need to do here is make sure your keyword phrase is inside these headings.
Once again Wordpress and HTML editors make this a breeze, because all you have to do is highlight the words that you want to make into a heading and select ‘heading 1’.
Below is a screen shot of the code for you, where the phrase “Arthritis treatment with dietary supplements” would become the heading.
Keyword Density
When you are writing content for your web pages, it is important to make sure that you use your keyword phrase in the body of the content approximately 3-5% of the time and no more.
Bolding Your Keywords
Another thing that I have noticed can have a marginal increase in SEO effect is by
implementing the use of BOLD type for your keyword phrase.
What I will do is bold the keywords phrase early on, in the first paragraph, and also about 3 more times throughout, for a 400 word article.
My assumption is that Google realizes that any words that are in bold in the copy must be pretty important, especially if they are bolded 3 times. Don’t overdo this though, otherwise it will not look natural and it may back fire.
Keyword Phrase in the First 50 Words
The next thing you will want to do is make sure that your keyword phrase is in the first 50 words of text on the page. This not very hard to do, but make sure that you don’t forget to do it!!
Links Leaving the Page
The next step you want to do is make sure that you have a link on the page that is leaving the page and has anchor text that is your keyword phrase.
For example, I could have a link leaving that page going to another page on the same website, but the clickable text for that link is the buyer keyword phrase I am trying to rank the page the actual link is sitting on, not linking to (more on this in the back links section)
Internal Links from Other Pages
You also need to have links from other pages of the same website link to the page you are trying to rank, using the keyword phrase as the anchor text for the link.
In this case, let’s say you are trying to rank this page: www.YOUR-WEBSITE.com/xyz-review.html, for the phrase “XYZ Review”, and there are 10 other pages on that site too.
Then all other internal pages would be linking to the page you are aiming to rank using the buyerkeyword phrase “XYZ Review”.
Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
Tuesday, April 20, 2010
Finding Keywords and SEO
Planning Your Attack
Before you dive head first into your SEO, the most important thing to do is spend time carefully planning your approach. I made some pretty bad mistakes early on in my affiliate marketing career, by being overzealous and wanting to get my first sites up so badly, that I neglected to work out a proper plan of attack.
The first thing that you need to do when planning your attack is to work out what keywords your websites pages are going to target.
Now I assume that most people reading this report know that, and I am not going to spend time on the basics here, however the kind of keywords you pick can make or break your success, so it’s important to get this part right, and I go about this in a different manner than most people.
My Keyword Formula
I have a very simple but highly effective method for choosing my keywords, which is to only target BUYER keywords.
A ‘Buyer Keyword’ (and I am referring to single words and phrases when I say that) is typed into Google by someone who has already done some research and has a fair idea of what they are looking for.
For example,
If a person was shopping online for a solution for their arthritis, they may start their search in
Google with a keyword phrase like: “Cure Arthritis”. Once they find some websites that provide advice on the potential arthritis cures, the searcher may decide to do some more research on Google and now type in “Best Arthritis Cure”.
Often what happens when someone does an initial search is that they will have found sites recommending products for arthritis relief, and now they want to know , out of all these products, which one is the best. After searching on “Best Arthritis Cure” they may now have narrowed down their choices to a few products.
Also the searcher may well have seen an add on T.V. or radio, or a friend told them about a product that cures Arthritis.
So now the searcher goes back to Google and types in keyword phrases like: ‘Product XYZ Review’ OR ‘Buy product XYZ’, or simply ‘Product Name’. At this stage our searcher is almost ready to pull out their credit card and buy the product. However they are just looking for one more website to reassure them that they are on
the right track.
Whose website do you think they should be finding at this stage in their search? That’s right...YOURS!!!!
If the traffic to your web pages consists of this kind of traffic, then the conversions to sales goes through the roof. In fact the search volume per keyword can be much lower than other keywords and still bring in greatsales.
So make sure you take the time to pick buyer keywords. One other good indication of a good keyword for SEO is to check that there are Adwords Ads targeting that phrase also. If it’s worth paying for, then it’s probably worth getting for free!
Please Don’t Sell Anything!!!
Ok so you might think that the last statement I made above was a kind of odd, but let me explain. If you target buyer keywords like the examples I mentioned, what you need to realize is that the searcher has most likely already been pre-sold on the product.
They have probably read the product sales letter even, and are now looking for some more information that is not on there, and the last thing they want is another sales pitch!! Your job is to explain the benefits of using the products, but coming across in a non-bias way.
Finding Keywords
If you need more ideas for keywords, you should use the free Google keyword tool. This keyword tool really is all you need when you are starting out, and to be honest I use it all the time still, as it gives great keyword stats.
When you are searching for buyer keywords, what you need to do is first start with the root keyword, which I usually do with product names. Let’s look at an example by heading over to Clickbank.com and looking at product name in there, and typing them into the Google Keyword Tool.
Summary
Now you should have identified your buyer keywords and done your competition analysis, and have a good idea if you are going to try and target those keywords or find other ones.
To summarize, if you are using the phrase match and the all in title searches in Google, remember to aim for competing pages of 50,000 and 5000 or less respectively.
Using the more detailed technique, if the top 5 sites have less than 50 back links, and have not done ALL their ‘On Page’ SEO then you this is a good indication of a keyword you could rank for.
If they have 50 links or less and have done all their ‘On Page’ SEO, then this is still ok, as long their page rank is not greater than 4.
If they have greater than 50 links, and have not done their ‘On Page’ SEO then this is ok still too, as long as the Page Rank is ok, and the links are not too high.
You will get a good idea of where to target once you have practiced on a few keywords, and you will then be able to tell really easily what to take on and what to avoid.
Before you dive head first into your SEO, the most important thing to do is spend time carefully planning your approach. I made some pretty bad mistakes early on in my affiliate marketing career, by being overzealous and wanting to get my first sites up so badly, that I neglected to work out a proper plan of attack.
The first thing that you need to do when planning your attack is to work out what keywords your websites pages are going to target.
Now I assume that most people reading this report know that, and I am not going to spend time on the basics here, however the kind of keywords you pick can make or break your success, so it’s important to get this part right, and I go about this in a different manner than most people.
My Keyword Formula
I have a very simple but highly effective method for choosing my keywords, which is to only target BUYER keywords.
A ‘Buyer Keyword’ (and I am referring to single words and phrases when I say that) is typed into Google by someone who has already done some research and has a fair idea of what they are looking for.
For example,
If a person was shopping online for a solution for their arthritis, they may start their search in
Google with a keyword phrase like: “Cure Arthritis”. Once they find some websites that provide advice on the potential arthritis cures, the searcher may decide to do some more research on Google and now type in “Best Arthritis Cure”.
Often what happens when someone does an initial search is that they will have found sites recommending products for arthritis relief, and now they want to know , out of all these products, which one is the best. After searching on “Best Arthritis Cure” they may now have narrowed down their choices to a few products.
Also the searcher may well have seen an add on T.V. or radio, or a friend told them about a product that cures Arthritis.
So now the searcher goes back to Google and types in keyword phrases like: ‘Product XYZ Review’ OR ‘Buy product XYZ’, or simply ‘Product Name’. At this stage our searcher is almost ready to pull out their credit card and buy the product. However they are just looking for one more website to reassure them that they are on
the right track.
Whose website do you think they should be finding at this stage in their search? That’s right...YOURS!!!!
If the traffic to your web pages consists of this kind of traffic, then the conversions to sales goes through the roof. In fact the search volume per keyword can be much lower than other keywords and still bring in greatsales.
So make sure you take the time to pick buyer keywords. One other good indication of a good keyword for SEO is to check that there are Adwords Ads targeting that phrase also. If it’s worth paying for, then it’s probably worth getting for free!
Please Don’t Sell Anything!!!
Ok so you might think that the last statement I made above was a kind of odd, but let me explain. If you target buyer keywords like the examples I mentioned, what you need to realize is that the searcher has most likely already been pre-sold on the product.
They have probably read the product sales letter even, and are now looking for some more information that is not on there, and the last thing they want is another sales pitch!! Your job is to explain the benefits of using the products, but coming across in a non-bias way.
Finding Keywords
If you need more ideas for keywords, you should use the free Google keyword tool. This keyword tool really is all you need when you are starting out, and to be honest I use it all the time still, as it gives great keyword stats.
When you are searching for buyer keywords, what you need to do is first start with the root keyword, which I usually do with product names. Let’s look at an example by heading over to Clickbank.com and looking at product name in there, and typing them into the Google Keyword Tool.
Summary
Now you should have identified your buyer keywords and done your competition analysis, and have a good idea if you are going to try and target those keywords or find other ones.
To summarize, if you are using the phrase match and the all in title searches in Google, remember to aim for competing pages of 50,000 and 5000 or less respectively.
Using the more detailed technique, if the top 5 sites have less than 50 back links, and have not done ALL their ‘On Page’ SEO then you this is a good indication of a keyword you could rank for.
If they have 50 links or less and have done all their ‘On Page’ SEO, then this is still ok, as long their page rank is not greater than 4.
If they have greater than 50 links, and have not done their ‘On Page’ SEO then this is ok still too, as long as the Page Rank is ok, and the links are not too high.
You will get a good idea of where to target once you have practiced on a few keywords, and you will then be able to tell really easily what to take on and what to avoid.
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